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How to write a pitch that hit: Inverted Freytag Pyramid method
12/11/2025 - startup life - 8/10 min
Most pitch decks follow the same pattern: problem, solution, market, traction, team, ask.
It works, but it’s cold.
And if you’re presenting to a VC, they’ve already heard thousands of pitches like yours. They already know what you’re going to say, what you’re going to skip, and they’re already thinking about the questions they’ll ask once you’re done. In other words: they’re bored.
So how do you create a pitch that engages and genuinely surprises them?
Simple. Use the Inverted Freytag’s Pyramid.(…)
If you’re dreaming of becoming a founder, interested in venture capital, or just curious about the startup world, this blog is for you.
I’m not an expert, just a startup enthusiast.
Here I share my journey through the startup world and what I’m learning along the way
Carabelli Marco
Author and creator of this blog